Are blogs good for business?

Blogs - everybody's talking about them, everybody's reading them and some people (including me from now on) are writing them.  So why are they so important?

Well, for a business website, a blog is a great way to improve your natural Google ranking (Google loves blogs) while providing a commentary on your business and sector.

For a corporate website, it's a great way for a chairman to keep investors, staff and clients abreast of the organisation's outlook. 

And for a community site, alongside forums, blogs are the bread and butter of community-generated content.

So from now on, I'll be using the last hour of the working week to pen some thought or another to show how this works.

Here's some topics I have in mind...

• Why I enjoy this job (building websites for businesses).
• Where we came from (we used to run Spring Digital) and why.
• How websites will grow in importance in a tightening economy.
• Why I have not bought an i-Phone, even though I like Apple.
• Using a website to gain an advantage, without expense or risk.

Over time, we'll get to see what traffic it brings to the site and how it helps us get our message out there in yet another format. In the meanwhile, feel free to suggest a topic or simply leave a comment using the link below...