Couple your site to your sales process

Your website, and your e-marketing, depend on the effectiveness of your offline sales process. You need to make sure that you consider the journey beyond your website.

How much do you pay for your customers?

The effectiveness of each step in the sales process determines the price you will pay for new customers – the key measure by which you will then judge your online marketing.

Read the next section to learn about how Google can drive traffic to your site.